张家界天门山营销策略探讨

张家界天门山营销策略探讨(13000字)
摘 要：国内旅游景点竞争日益激烈，景区营销作为旅游景区发展的重要环节,在未来的旅游事业发展进程当中,将会起到越来越重要的作用。本文以张家界市天门山旅游营销案例为基础,分析和探讨了天门山几个成功的营销策略。笔者希望藉此探讨,以期能使其余景区在开发营销之时可以从中借鉴，最终使我国旅游业得到长足的发展。
关键词：张家界；天门山；营销策略
 
Study on marketing strategy of Zhangjiajie Tianmen Mountain
Abstract：Increasing competition in the domestic tourist attractions, scenic marketing as an important part of the development of tourist attractions in the future development of tourism which will play an increasingly important role. In this paper, Zhangjiajie City Tianmen Mountain case-based tourism marketing, analysis, and discusses the Tianmen Mountain several successful marketing strategy. I hope to explore in order to make the rest of the scenic spots in the development of marketing can learn from, and finally to the development of tourism in our country by leaps and bounds.
Key words：Zhangjiajie；Tianmen Mountain；Marketing Strategy